Most B2B agritech solutions fail because they digitize processes without understanding the human dynamics that make them work. 
How can digital products work with complex processes that are deep-rooted in human communication and tradition?
In this first episode of #ExpertsSeries, our Head of Product and Tech Eleonora Borando sits down with our Marketing Manager Persa Sakellaridi to explore the fundamentals of building successful agritech products—and it’s simpler than you think. 
It’s not about replacing tradition, it’s about enhancing it.
Pattern recognition & digitization: Find the patterns that already work in traditional workflows—then make them better, not different.
Preserving human context: People aren’t the problem to solve—they’re the solution to build on. The most successful digital tools work with existing expertise, not around it.
Accessibility through understanding: You can’t simplify what you don’t understand. Before building anything, spend time learning how things really work on the ground.
Real-time feedback loops: Turn those frustrating delays into smooth, continuous conversations—while keeping the relationships that matter.
The bottom line: The best agritech products feel invisible-they just make people better at what they already do well.
What’s one traditional process you’d never trust to go fully digital—and why? 
Source: မြန်မာနက် ® Myanmar Net ⦿ မြန်မာတို့ရဲ့ ဒစ်ဂျစ်တယ် အိမ်ရာ
⦿ #AGRICULTURE ⦿ Fri, 27 Jun 2025 22:57:27 +0000